Mid-century poster
Ganesh pulled in flat screen-print inks over a seaside city at night, a rocket that bursts into the title and a chakri spinning under the details.
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Screen printing pushes ink through a fine mesh stencil, one colour at a time, so a print is built from a few flat colours laid over each other, with sharp edges and little or no blending between them. Many posters of the 1950s and 60s were printed this way, though most were lithographed, and the travel, film and festival posters of the time share one look: simple shapes, bold lettering and a limited palette. India has its own long poster tradition, from hand-painted cinema hoardings to the bright festival and calendar prints sold in every bazaar, and many of those calendars come off the offset presses of Sivakasi in Tamil Nadu, the country's main fireworks town.
In this film Ganesh is printed in flat inks over a seaside city at night, a rocket rises and bursts into the title, and a chakri, the spinning ground firework, turns beneath the details. The artwork is drawn in the screen-print style for this film; nothing is printed through a screen. Your message and details follow in the same bold lettering.
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